Acorn StairliftsMicrosites, sister companies and Acorn Club

Beyond the main site.

Around the redesign, the design team kept the rest of the business moving: campaigns, sister companies, the customer app and internal communications.

Editorial campaign website designed at Acorn

The problem

Marketing needed campaign sites faster than they could normally be planned, two other companies owned by leadership needed websites, and existing customers had their own app to keep up.

01

Microsites ahead of demand.

I built campaign microsites far enough ahead of demand that marketing had a backlog ready to launch.

Editorial campaign website designed at Acorn
02

Sites for sister companies.

I redesigned websites for two other companies owned by leadership, a glamping business and a mechanical-parts supplier, and designed sites for affiliated businesses like this one.

Global stairlifts affiliated business website designed at Acorn
03

Acorn Club and the rest.

I supported the ongoing design and upkeep of Acorn Club, the app for existing stairlift customers, created social campaign graphics after the teams merged, and redesigned the HR employee handbook.

Next chapter · International website redesignFrom crowded to clearThe 2022 international website redesign, started in Germany and adapted across markets.Read the chapter

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