Logo
$500
An original mark built on an idea from your business.
- Two or three concepts
- Two rounds of revisions
- Full logo, logomark and wordmark
- Black and white versions
- Vector files and PNGs for print and web
Branding
A brand that looks as good as your work.
A logo with an idea behind it, and a style guide so it’s used the same way everywhere.
How a mark gets made
Geometry first. Then the mark. Then everywhere it goes.
- 01Construction A grid and a few circles set the proportions before anything is drawn.
- 02The mark The shape is traced on that geometry, so it stays balanced at any size.
- 03Everywhere It’s checked where it will live: cards, icons, stitching and your website.
Shown with my own mark, RizForge.
Pricing
Three ways to start.
Style guide
$400
The rules that keep your brand consistent.
- Logo spacing and minimum sizes
- Color palette with contrast checks
- Type scale for headings and body
- Do's and don'ts
- Examples of the brand in use
Logo + style guide
$800
Both together, for $100 less. Best for a new business or a rebrand.
- Everything in the logo
- Everything in the style guide
- One project, one handoff
Why it’s worth it
More than a picture of a logo.
An idea
Built from what your business does and who it’s for, so it can’t belong to anyone else.
Files that work everywhere
Vector files that stay sharp on a van wrap or a stitched shirt, plus every version you’ll need.
It’s yours
Original work, made by a person, that you fully own.
Inside a style guide
The rules that keep it consistent.
Flip through a few pages of mine: the logo, colors that pass contrast checks, and type that reads at every size.
Clear space
Every guide sets the room the mark needs around it, so nothing crowds it on a sign, a shirt or a screen.
Every size
96 px48 px24 px
Aa
Aa
Aa
Aa
Display · ChillaxBuilt to be found.
Heading · ChillaxEvery inquiry, answered.
Body · Plus Jakarta SansCalm, open and clear at small sizes, for reading.
Label · JetBrains MonoDetails and prices
Shullin Boodoo · Rebrand
One card became a brand.
The whole brief was a photographed business card. I recovered the shield, rebuilt it clean, and grew it into a system for carpet, wood and tile.
Read the case study
Recent brands
Brand systems, page by page.
- Client · Rebrand
Shullin Boodoo · The brand
- Client · Rebrand
Shullin Boodoo · Color
- Client · Rebrand
Shullin Boodoo · In use
- Brand system
Latchline · The brand
- Brand system
Latchline · The mark
- Brand system
Latchline · Color
- Brand system
Latchline · In use
- Client · Brand identity
Shy's Henna Art · The brand
- Client · Brand identity
Shy's Henna Art · The mark
- Client · Brand identity
Shy's Henna Art · Color
- Client · Brand identity
Shy's Henna Art · In use
More marks
A mark for every trade.
Each of these trade sites started with its own mark and palette. Different trades, different ideas.
How it works
From questions to files.
Questions
What you do, who you serve and how you want to be seen.
Concepts
Two or three directions, each with the idea behind it.
Refine
We pick one and refine it over two rounds.
Files and guide
Every version and file type, and the style guide if you chose it.
Questions
Common questions.
The things people usually ask before we start.
Still have a question?
Ask me directly. You're talking to the person doing the work.
How many concepts do I get?
Two or three directions. We pick one and refine it.
What if I already have a logo?
A style guide can still bring everything together. If the logo needs work, we'll talk about that first.
What files do I get?
Vector (SVG and PDF) and PNG files for every version.
Can you design my website too?
Yes. A brand and a website together is where the work connects best.
Ready for a brand that fits?
Tell me about your business and what you need, and I'll reply with next steps.