Latchline Locksmith Co.Website

A website for the lockout moment.

Someone locked out at night doesn't want to browse. The site has one job: get them to the right help, with the price explained before anyone arrives.

Latchline homepage at blue hour: a marked van at the curb and the headline "Locked out? One call. We take it from there."

The problem

Locksmith searches are full of lead-generation sites with vague prices and a surprise at the door. A real local locksmith needs to look different within seconds: a real van, a real price range and a clear promise about what happens after the call.

01

If it locks, we know it.

A Home / Auto / Business selector swaps the photo, the list of jobs and the main action for each kind of customer: call now at home, get a key quote for a car, request a quote for a building.

The service selector on the Home tab, with a technician at a front door and a list of home lock jobs
02

No surprises at the door.

Four steps say exactly what happens after the call: you call, you get a price, a marked van arrives, you're back in. It answers the fear that sends people away from locksmith sites.

The four-step 'No surprises at the door' process with photos of the van and a technician
The four-step process on a phone
03

Every pin set.

A pin-tumbler explainer shows the craft behind the brand line, 'Access, restored.' On desktop it scrubs with the scroll; on phones it plays once; with reduced motion it rests in its finished state.

The 'Every pin set' explainer showing five lock pins aligned at the shear line
04

Prices and areas, in the open.

A pricing page lists 'from' prices that include the trip, and the service areas, each with its ZIP codes, run on the CMS, so adding a town is a content change, not a redesign.

The pricing overview page with 'from' prices for common locksmith jobs

How it was built

Webflow, with variables for color, type and spacing, a CMS for services and service areas, and native interactions.

  • Client-First class naming, so another Webflow designer can pick it up
  • Every animation has a resting state that reads correctly with motion off
  • Separate pages for home, auto and business customers, pricing, areas, about and contact
Platform
Webflow
System
Variables for color, type and spacing
CMS
Services and service areas
Naming
Client-First classes
Next chapter · Brand foundationsBrand foundationsBrand foundations for a mobile locksmith: a contrast-checked palette, two type families and one signature shape.Read the chapter

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