01
A portrait, not a photo.
An illustrated portrait with a hand covered in henna, framed by paisley flourishes. It reads as a person at profile-picture size and shows the craft up close.
Shy's Henna ArtBrand identityA portrait mark.
The brand needed a face without leaning on photos of the artist. An illustrated portrait, holding up a hand of her own style of henna, became the mark.
- Client
- Brand identity
- Henna art
The problem
Henna is sold on trust and on the work itself. Shaianne wanted something personal enough to feel like her, but she didn't want her own photos carrying the brand. The mark had to work as a tiny profile picture, on a card and on a dark website header.
02
Colors from paste and skin.
Rich brown and warm brown from fresh paste, gold for buttons and accents, soft peach and cream for the background. Each pairing was checked for contrast before it was used.
03
Light and dark from day one.
The mark was drawn to sit on cream or on rich brown, so the same artwork carries from a card to the dark header of her website.
Brand foundations
The palette, checked for contrast.
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How it was built
An illustrated portrait mark, a full logo with a serif wordmark, light and dark versions and a five-color palette with checked contrast.
- The same mark leads the new website's header
- Artwork prepared for print and social
- Mark
- An illustrated portrait
- Logo
- The portrait with a serif wordmark
- Versions
- Light and dark
- Color
- Five colors, contrast checked
The brand carries into the new website, from the portrait in the header to the warm browns and gold.
Want work like this for your business?
A few questions, or just call. Either way, you're talking to me.