Shullin Boodoo Carpet Inc.
A full rebrand and a new website for an established, family-run flooring company, built around what customers need to know before they call.
- Client
- Flooring
- Central Florida
In brief
Mark Boodoo has installed floors for more than 35 years, and most of his work comes from word of mouth. I recovered his mark from a photographed business card and built it into a brand, then a website and an estimate form that makes sure no request gets lost.
- What I did
- Brand research and positioning, Logo and brand system, Style guide, Website design and build, Estimate form connected to the CRM
- Built with
- Astro, GoHighLevel
- Status
- Live
- Live site
- shullinboodoocarpetinc.com
A new logo and brand system, from the shield mark to the color palette
Service pages that explain what each job involves, with a dedicated page for stair runners, Mark's specialty
Project stories built from real job photos
Estimate requests that land in the CRM with an automatic reply to the customer
On a phone
The same site, in the hand.
Where most people will see it first.
How it came together.
01 · RebrandOne card became a brandThe Shullin Boodoo shield, recovered from a photographed card and built into a brand system for a family-run flooring company.Read the chapter 
02 · Website buildThe website and the follow-upA multi-page site that explains each flooring service, shows real projects and sends every estimate request straight into the CRM.Read the chapter 
Want work like this for your business?
A few questions, or just call. Either way, you're talking to me.