One card became a brand.

The whole brief was one photographed business card. The mark customers already recognised was recovered first, then expanded and turned into a system.

Client
Brand system
Flooring

Visit the live site

The problem

Mark had decades of reputation, a printed card and nothing else: no logo files, no website and no defined visual system. Nothing consistent could be built until the mark itself was recovered, and it had to stay recognisable to the people who already knew it.

This was the entire brief.

A photographed business card was the only source: a physical-only identity, no usable brand files and no digital path from interest to an inquiry.

Portfolio frame showing Mark's original business card, the only source asset, with contact details omitted

Recover the mark, expand the meaning.

The original shield was reconstructed from the card, then expanded so the three figures roll carpet over wood and tile, covering the full business without discarding what Mark's customers recognised.

The Shullin Boodoo shield logomark, three figures rolling out carpet over wood and tile

Define the system.

Main, emblem and horizontal versions, black and white variants, colors with exact codes, type rules and a mood board, in one compact brand sheet so every printer or helper uses the brand the same way.