People of Clothing
A Shopify store built for a cultural streetwear brand rooted in Haitian pride — fully configured, email automation running, and launch-ready from day one.
A store built to sell, not just exist.
People of Clothing needed more than a Shopify template with their logo swapped in. We built a fully configured store around the brand — theme customised to the aesthetic, products loaded and display-ready, and an email system set up from launch day so new visitors hear from the brand immediately, and people who don't buy on the first visit get a second chance.
Email from day one.
A Klaviyo welcome flow was built and connected to a custom popup form — so every new visitor who signs up gets a branded welcome email with a discount code, and people who don't buy get a follow-up three days later. The email system runs automatically in the background without any manual effort.
A launch video that puts the product in motion.
We produced a hero video for the store launch — built to capture the energy of the brand and give People of Clothing a visual identity that goes beyond product photos. Paired with jacket lifestyle photography captured and edited in-house, the brand has a content foundation to build from.
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